Companies that communicate effectively will experience higher levels of success than their competitors. Whether it is explaining the value of your product or service to a client or training new skills or procedures to employees, leaders must constantly engage in effective communications in order to achieve desired outcomes. Despite the importance of communication efforts, oftentimes organizations fail to understand the true cost of failing to cover this important area of business operations. Consider just a couple of examples. According to a study reported in 2019 completed by Dynamic Signal, “80 percent of the U.S. workforce reports feeling stressed because of [...]

The use of the digital landscape is no longer just a component of our workplace.  For most organizations, it has BECOME our workplace.  It is where we organize, advertise, meet, collaborate, sell, store and exchange our products and services.  Given the realities of the covid-19 pandemic, most of our organizations would not survive without the wide use of technology, most of which has only been in existence for a relatively short time.  Now, every organization has the ability to put up a “storefront”, “marketplace”, “forum”, or other communications platform within a matter of hours and be immediately operational.While these advances are [...]

No doubt, these have been challenging times for all.  The shifting landscape of the way organizations operate and how they relate with their stakeholders combined with the uncertainty of when things might again return, “to normal” creates difficulties when planning. There is a tool that organizations of all types can utilize to help assess where they stand and how to plan a path forward.  This tool is known as a “S.W.O.T. analysis”.  The name “S.W.O.T.” as an acronym for the areas that an organization reviews in a focused assessment:  strengths, weaknesses, opportunities and threats. WHY COMPLETE A S.W.O.T. ANALYSIS? S.W.O.T. [...]