Google and Yahoo Changes: How to Reach Your Customers and Not the Spam Folder
Nobody likes spam emails—that’s a fact! And this year, Google and Yahoo have made some changes in an effort to keep inboxes cleaner and keep consumers safe from malicious emails. If your business uses bulk emails (defined as 5000 or more emails in one day) to reach your target audience, it’s important to be aware of these changes. By following these standards, you can keep more of your emails out of spam folders and reach your potential customers’ inboxes as intended! These new changes include: · One-click unsubscribes · Lower spam thresholds · Three-part email authentication Let’s run through each change [...]