Have you heard of Google E-E-A-T? It stands for “Experience, Expertise, Authoritativeness, and Trustworthiness,” and it’s a system Google uses to assess the quality of content. E-E-A-T is not directly used in Google’s ranking algorithm, but its guidelines can help you produce quality content that is more likely to do well on the search engine. Let’s take a look at what Google E-E-A-T is, how it’s evaluated, and what you can do to improve your E-E-A-T! What is Google E-E-A-T? E-E-A-T is part of Google’s Search Quality Rater Guidelines. Search quality raters hired by Google use these guidelines to evaluate content, [...]