These days, it’s rare for a single ad to drive a sale. Today’s customers want a connection with your brand, not just your product, and they typically need a number of positive interactions with a company before they’ll make one purchase. This is all part of the “customer journey,”—a customer’s overall experience with a brand from first contact to purchase.Improving your customer journey is essential for increasing conversions. But you can’t improve your customer journey if you don’t fully understand it! That’s where a customer journey map comes in. Read on to learn what a customer journey map is, why it’s [...]