Nobody likes spam emails—that’s a fact! And this year, Google and Yahoo have made some changes in an effort to keep inboxes cleaner and keep consumers safe from malicious emails. If your business uses bulk emails (defined as 5000 or more emails in one day) to reach your target audience, it’s important to be aware of these changes. By following these standards, you can keep more of your emails out of spam folders and reach your potential customers’ inboxes as intended! These new changes include: ·      One-click unsubscribes ·      Lower spam thresholds ·      Three-part email authentication Let’s run through each change [...]

Likes, comments, reach, impressions… it’s nice to see the numbers rise on your business’s social media, but do you know what these metrics truly mean for you?Tracking the right social media metrics is essential for understanding what’s working and what needs to change to reach your ideal audience. Without this information, even the best social media strategy can fail. Not sure where to start? Let’s look at four top metrics to track on popular platforms like Facebook, Instagram, and TikTok:Metric 1: EngagementEngagement is the measure of how much people interact with a post. This helps you know how much your audience [...]

Use of artificial intelligence (AI) is rapidly increasing across all industries, and marketing is no exception! Automating tasks, analyzing data, personalizing communication, providing strategy insights—AI can do it all. There are so many tools on the market, and new ones are being introduced constantly. Even if you’re eager to use AI to improve your marketing, you might not know where to start. Well, most businesses could use an extra hand in the areas of audience research, writing, and social media. These activities are all essential yet time-consuming, so they’re a good place to start utilizing AI! Let’s take a look at [...]

You probably know that SEO stands for Search Engine Optimization—but what does that really mean? SEO can be a complex and sometimes mysterious topic, but we’re here to help you understand the basics. Let’s talk about SEO: what it is, how it works, and why it’s important! What is SEO? Search Engine Optimization is a set of strategies used to get more traffic to your website from search engines. SEO looks at the factors search engines use to rank websites and tries to improve them, with the goal of moving your website higher in the search results for relevant keywords and [...]

Key Performance Indicators, or KPIs, are metrics that you can use to evaluate business performance in a specific area. Good data is the basis for good digital marketing, so KPIs are essential to your success!But there are so many KPIs that you could choose to track—how do you know which KPIs to choose, or what to do if they’re off course? In this article, we’ll cover four essential KPIs for digital marketing, why they’re important, and practical ideas for driving improvement in each area. These four KPIs are organic traffic, cost-per-click (CPC) for paid campaigns, webpage conversion rates, and return on [...]