Are you trying to improve your business’s search engine ranking? Backlinks, or links from other websites pointing to yours, are one powerful way to do just that. A backlink is basically another website vouching for you to say that your content is worth reading. It’s a major factor in search engine optimization.But not all backlinks are created equal! Before you put together a backlink strategy for your business, you need to know what makes a backlink high quality—and why quality matters. Why Does Backlink Quality Matter?When Google’s algorithm is calculating where to place your website in the search results, your backlinks [...]

Do you really need to think about PR, or public relations? Isn’t that just part of marketing?Well, it’s not quite the same. While PR and marketing do overlap and support each other, there’s a difference in focus. While marketing focuses on generating leads and converting them to sales, PR focuses on building your brand’s positive reputation. Building interest and trust in your brand through PR makes all your marketing efforts more effective!Of course we’re now in the digital age, so traditional PR isn’t enough—you need digital PR. Let’s talk about what digital PR is, what it involves, and some tips you [...]

From texting and social media to emails and even websites, emojis have become ubiquitous across the internet. And for good reason: they’re a universal language, and they can boost your social media engagement by giving your brand more personality. When your content is fun and approachable, customers are more likely to engage.But emoji use can have downsides, too. If you use them incorrectly, emojis can cloud your message or annoy customers. Luckily, these pitfalls can be avoided by following some best practices for emoji use. Let’s dive in! 5 Emoji Best Practices for Social Media:Whether you’re just considering adding emojis into [...]

Many businesses focus their efforts on customer acquisition, not retention. But it takes a lot more time, effort, and money to find and attract a new customer than it does to retain one! If you want to make your business more efficient while improving your bottom line, customer retention is essential. And how do you improve your customer retention? A good product and fair pricing are essential, of course. But beyond that, customer relationships are key! When you have strong customer relationships, your customers will be more likely to stick with you—not switch over to your competitor during that next big [...]

Has your business entered the world of email marketing?Email marketing is an older form of digital marketing, but that doesn’t mean it’s no longer worth the investment! Email provides a personalized way for brands to engage directly with customers. It can help your business build brand awareness and loyalty while converting prospects to customers. It also has one of the highest ROIs of all digital marketing methods. Believe it or not, email marketing is now becoming even more important. Why now? Well, let’s take a look at that answer, and then we’ll tell you how to get started. Why Is Email Marketing [...]