Instead of directly promoting your product, content marketing uses blog posts, podcasts, videos, and other forms of content to establish your business as a top option in your audience’s mind. With a strong content strategy, you can win your audience over before they even have a need for your product! If you want to step up your content marketing game, it’s important to stay on top of the trends. Here are four trends you might want to experiment with as you perfect your content marketing strategy:·      Short-form video·      Long-form content·      AI content assistance·      Content creatorsTrend 1: Short-Form VideoSocial media algorithms now [...]

A lot can change in a year. Digital marketing trends are constantly evolving, and your business is probably changing, too. That’s why you can’t rely on last year’s digital marketing strategy to get you where you want to be in 2024. A new digital marketing strategy for 2024 can help you to:·      Work toward big-picture goals·      Understand your audience·      Utilize accurate insights·      Boost your efficiency·      Increase your ROIWant to know exactly how a new digital marketing strategy can help with this list? Let’s get right into it!Work Toward Big-Picture GoalsAre your business goals the same as last year? Your digital marketing [...]

Nobody likes spam emails—that’s a fact! And this year, Google and Yahoo have made some changes in an effort to keep inboxes cleaner and keep consumers safe from malicious emails. If your business uses bulk emails (defined as 5000 or more emails in one day) to reach your target audience, it’s important to be aware of these changes. By following these standards, you can keep more of your emails out of spam folders and reach your potential customers’ inboxes as intended! These new changes include: ·      One-click unsubscribes ·      Lower spam thresholds ·      Three-part email authentication Let’s run through each change [...]

Likes, comments, reach, impressions… it’s nice to see the numbers rise on your business’s social media, but do you know what these metrics truly mean for you?Tracking the right social media metrics is essential for understanding what’s working and what needs to change to reach your ideal audience. Without this information, even the best social media strategy can fail. Not sure where to start? Let’s look at four top metrics to track on popular platforms like Facebook, Instagram, and TikTok:Metric 1: EngagementEngagement is the measure of how much people interact with a post. This helps you know how much your audience [...]

Use of artificial intelligence (AI) is rapidly increasing across all industries, and marketing is no exception! Automating tasks, analyzing data, personalizing communication, providing strategy insights—AI can do it all. There are so many tools on the market, and new ones are being introduced constantly. Even if you’re eager to use AI to improve your marketing, you might not know where to start. Well, most businesses could use an extra hand in the areas of audience research, writing, and social media. These activities are all essential yet time-consuming, so they’re a good place to start utilizing AI! Let’s take a look at [...]

You probably know that SEO stands for Search Engine Optimization—but what does that really mean? SEO can be a complex and sometimes mysterious topic, but we’re here to help you understand the basics. Let’s talk about SEO: what it is, how it works, and why it’s important! What is SEO? Search Engine Optimization is a set of strategies used to get more traffic to your website from search engines. SEO looks at the factors search engines use to rank websites and tries to improve them, with the goal of moving your website higher in the search results for relevant keywords and [...]

Key Performance Indicators, or KPIs, are metrics that you can use to evaluate business performance in a specific area. Good data is the basis for good digital marketing, so KPIs are essential to your success!But there are so many KPIs that you could choose to track—how do you know which KPIs to choose, or what to do if they’re off course? In this article, we’ll cover four essential KPIs for digital marketing, why they’re important, and practical ideas for driving improvement in each area. These four KPIs are organic traffic, cost-per-click (CPC) for paid campaigns, webpage conversion rates, and return on [...]

 Is your business on social media? If you ARE on social media, are you getting the results you need?Social media provides opportunities to connect with your ideal audience, increase brand awareness, and strengthen ties with existing customers—but you’re not likely to have much success without a solid plan. If you’re looking for help with your social media plan, you’ve come to the right place! In this article, we’ll run through the steps for creating a social media plan that helps you reach your business goals.Step 1: Consider your social media goals.First, spend some time thinking about what you want to accomplish [...]

Companies that communicate effectively will experience higher levels of success than their competitors. Whether it is explaining the value of your product or service to a client or training new skills or procedures to employees, leaders must constantly engage in effective communications in order to achieve desired outcomes. Despite the importance of communication efforts, oftentimes organizations fail to understand the true cost of failing to cover this important area of business operations. Consider just a couple of examples. According to a study reported in 2019 completed by Dynamic Signal, “80 percent of the U.S. workforce reports feeling stressed because of [...]