B2C companies have to win over single customers; B2B companies have to win over entire organizations! With more stakeholders involved, it’s a longer and more complicated sales process. When it comes to developing and maintaining a solid sales funnel with plenty of leads, having the right digital marketing strategy is key. If your company could use a boost in this area, here are some tips for B2B digital marketing. Tip 1: Streamline Your Company Website B2B companies often fall into the trap of making their website too complicated. Don’t immediately attempt to give all the details of what you do; instead, [...]

LinkedIn is a business-focused social media platform, so users log on with a different mind frame; they’re typically looking to build professional connections rather than mindlessly scroll. This makes it easier to build your network and connect with the people you’re looking for.But where do you start on LinkedIn? If you’re a business owner, should you focus on your company page or your personal profile? How do you use LinkedIn to reach your goals?Let’s take a quick look at company pages vs. personal profiles, and then we’ll give you some tips for LinkedIn success!Company Page vs. Personal ProfileYou should absolutely have [...]

Multiple logins to remember, separate metrics to track, different photo requirements to follow… if your business has a few social media accounts, managing them all can take a huge amount of time and effort!If you want to manage your business’s multiple social media accounts more efficiently and effectively, we have some tips to help.First, though, let’s consider whether or not you really need all those accounts. Does Your Business Need Multiple Accounts?There are plenty of situations that might call for multiple accounts, either on the same social media platform or different ones. Here are just a few examples:·      You have locations [...]

Digital transformation is the process of integrating digital technology into every area of your business. It might mean changing your products or services, your operations, your marketing, and more!Making these changes isn’t quick or easy, but it’s worth it. Digital transformation can help streamline your operations, improve your products and services, improve your customer experience, and increase your profits! Businesses that fully embrace digital transformation have a competitive edge over those that don’t. If you want to boost your business through digital transformation, we recommend you start with these four essential skills:Skill 1: CybersecurityAccording to IBM's Cost of a Data Breach [...]

Instead of directly promoting your product, content marketing uses blog posts, podcasts, videos, and other forms of content to establish your business as a top option in your audience’s mind. With a strong content strategy, you can win your audience over before they even have a need for your product! If you want to step up your content marketing game, it’s important to stay on top of the trends. Here are four trends you might want to experiment with as you perfect your content marketing strategy:·      Short-form video·      Long-form content·      AI content assistance·      Content creatorsTrend 1: Short-Form VideoSocial media algorithms now [...]

A lot can change in a year. Digital marketing trends are constantly evolving, and your business is probably changing, too. That’s why you can’t rely on last year’s digital marketing strategy to get you where you want to be in 2024. A new digital marketing strategy for 2024 can help you to:·      Work toward big-picture goals·      Understand your audience·      Utilize accurate insights·      Boost your efficiency·      Increase your ROIWant to know exactly how a new digital marketing strategy can help with this list? Let’s get right into it!Work Toward Big-Picture GoalsAre your business goals the same as last year? Your digital marketing [...]

Nobody likes spam emails—that’s a fact! And this year, Google and Yahoo have made some changes in an effort to keep inboxes cleaner and keep consumers safe from malicious emails. If your business uses bulk emails (defined as 5000 or more emails in one day) to reach your target audience, it’s important to be aware of these changes. By following these standards, you can keep more of your emails out of spam folders and reach your potential customers’ inboxes as intended! These new changes include: ·      One-click unsubscribes ·      Lower spam thresholds ·      Three-part email authentication Let’s run through each change [...]

Likes, comments, reach, impressions… it’s nice to see the numbers rise on your business’s social media, but do you know what these metrics truly mean for you?Tracking the right social media metrics is essential for understanding what’s working and what needs to change to reach your ideal audience. Without this information, even the best social media strategy can fail. Not sure where to start? Let’s look at four top metrics to track on popular platforms like Facebook, Instagram, and TikTok:Metric 1: EngagementEngagement is the measure of how much people interact with a post. This helps you know how much your audience [...]

Use of artificial intelligence (AI) is rapidly increasing across all industries, and marketing is no exception! Automating tasks, analyzing data, personalizing communication, providing strategy insights—AI can do it all. There are so many tools on the market, and new ones are being introduced constantly. Even if you’re eager to use AI to improve your marketing, you might not know where to start. Well, most businesses could use an extra hand in the areas of audience research, writing, and social media. These activities are all essential yet time-consuming, so they’re a good place to start utilizing AI! Let’s take a look at [...]

You probably know that SEO stands for Search Engine Optimization—but what does that really mean? SEO can be a complex and sometimes mysterious topic, but we’re here to help you understand the basics. Let’s talk about SEO: what it is, how it works, and why it’s important! What is SEO? Search Engine Optimization is a set of strategies used to get more traffic to your website from search engines. SEO looks at the factors search engines use to rank websites and tries to improve them, with the goal of moving your website higher in the search results for relevant keywords and [...]