Many businesses focus their efforts on customer acquisition, not retention. But it takes a lot more time, effort, and money to find and attract a new customer than it does to retain one! If you want to make your business more efficient while improving your bottom line, customer retention is essential. And how do you improve your customer retention? A good product and fair pricing are essential, of course. But beyond that, customer relationships are key! When you have strong customer relationships, your customers will be more likely to stick with you—not switch over to your competitor during that next big [...]

Has your business entered the world of email marketing?Email marketing is an older form of digital marketing, but that doesn’t mean it’s no longer worth the investment! Email provides a personalized way for brands to engage directly with customers. It can help your business build brand awareness and loyalty while converting prospects to customers. It also has one of the highest ROIs of all digital marketing methods. Believe it or not, email marketing is now becoming even more important. Why now? Well, let’s take a look at that answer, and then we’ll tell you how to get started. Why Is Email Marketing [...]

It’s typically much easier to persuade a good friend of something than it is to persuade a stranger—right? Well, this general concept applies to marketing, too. When you know exactly who you’re trying to sell to, you can create tailored content and offers that engage and persuade your audience. One tool to help with this is a buyer persona. Let’s talk about what a buyer persona is, how buyer personas are helpful, and how you can create your own buyer personas to help your business thrive! What Is a Buyer Persona? A buyer persona is a detailed representation of your ideal [...]

Have you heard of Google E-E-A-T? It stands for “Experience, Expertise, Authoritativeness, and Trustworthiness,” and it’s a system Google uses to assess the quality of content. E-E-A-T is not directly used in Google’s ranking algorithm, but its guidelines can help you produce quality content that is more likely to do well on the search engine. Let’s take a look at what Google E-E-A-T is, how it’s evaluated, and what you can do to improve your E-E-A-T! What is Google E-E-A-T? E-E-A-T is part of Google’s Search Quality Rater Guidelines. Search quality raters hired by Google use these guidelines to evaluate content, [...]

Small businesses often focus on traditional advertising like local print ads, brochures, banners, or even billboards. Traditional advertising is important, but it struggles to keep up with digital marketing when it comes to reach, targeting, cost-effectiveness, and measurability.To make the most of your marketing budget as a small business, you should use a combination of traditional and digital advertising. Since people are going online to find new businesses, read product reviews, and make their purchases, you can’t afford to not be online, too! Getting started with digital marketing can be intimidating, but we’re here to walk you through the basics. Here [...]