Do you really need to think about PR, or public relations? Isn’t that just part of marketing?Well, it’s not quite the same. While PR and marketing do overlap and support each other, there’s a difference in focus. While marketing focuses on generating leads and converting them to sales, PR focuses on building your brand’s positive reputation. Building interest and trust in your brand through PR makes all your marketing efforts more effective!Of course we’re now in the digital age, so traditional PR isn’t enough—you need digital PR. Let’s talk about what digital PR is, what it involves, and some tips you [...]

From texting and social media to emails and even websites, emojis have become ubiquitous across the internet. And for good reason: they’re a universal language, and they can boost your social media engagement by giving your brand more personality. When your content is fun and approachable, customers are more likely to engage.But emoji use can have downsides, too. If you use them incorrectly, emojis can cloud your message or annoy customers. Luckily, these pitfalls can be avoided by following some best practices for emoji use. Let’s dive in! 5 Emoji Best Practices for Social Media:Whether you’re just considering adding emojis into [...]

Many businesses focus their efforts on customer acquisition, not retention. But it takes a lot more time, effort, and money to find and attract a new customer than it does to retain one! If you want to make your business more efficient while improving your bottom line, customer retention is essential. And how do you improve your customer retention? A good product and fair pricing are essential, of course. But beyond that, customer relationships are key! When you have strong customer relationships, your customers will be more likely to stick with you—not switch over to your competitor during that next big [...]

Has your business entered the world of email marketing?Email marketing is an older form of digital marketing, but that doesn’t mean it’s no longer worth the investment! Email provides a personalized way for brands to engage directly with customers. It can help your business build brand awareness and loyalty while converting prospects to customers. It also has one of the highest ROIs of all digital marketing methods. Believe it or not, email marketing is now becoming even more important. Why now? Well, let’s take a look at that answer, and then we’ll tell you how to get started. Why Is Email Marketing [...]

It’s typically much easier to persuade a good friend of something than it is to persuade a stranger—right? Well, this general concept applies to marketing, too. When you know exactly who you’re trying to sell to, you can create tailored content and offers that engage and persuade your audience. One tool to help with this is a buyer persona. Let’s talk about what a buyer persona is, how buyer personas are helpful, and how you can create your own buyer personas to help your business thrive! What Is a Buyer Persona? A buyer persona is a detailed representation of your ideal [...]