When you’re choosing topics for your business blog, it’s important to keep both your readers and search engine algorithms in mind! Your content needs to be genuinely helpful to your audience, but it also needs to reach the right people—which means optimizing for SEO. This is where content pillars come in! Let’s talk about what content pillars are, why they’re important, and how you can choose the best pillars for your business. What Are Content Pillars? Content pillars are core topics that are highly relevant for your business. They’re broad, overarching themes that guide all of your content creation. This is [...]

“CX” may sound like a marketing buzzword, but it’s much more than that! CX, or customer experience, plays a major role in increasing customer satisfaction, building brand loyalty, and ultimately driving business growth.In this article, we’ll start by looking at what CX is and why it’s so important. Then we’ll dive into five tips for improving your CX! What Is Customer Experience?CX refers to the entirety of the customer’s perceptions, thoughts, and feelings about their interactions with your business and services throughout every stage of the customer journey. Whether they’re seeing your ad, purchasing a product, visiting your website, or getting [...]

Are you trying to improve your business’s search engine ranking? Backlinks, or links from other websites pointing to yours, are one powerful way to do just that. A backlink is basically another website vouching for you to say that your content is worth reading. It’s a major factor in search engine optimization.But not all backlinks are created equal! Before you put together a backlink strategy for your business, you need to know what makes a backlink high quality—and why quality matters. Why Does Backlink Quality Matter?When Google’s algorithm is calculating where to place your website in the search results, your backlinks [...]

Do you really need to think about PR, or public relations? Isn’t that just part of marketing?Well, it’s not quite the same. While PR and marketing do overlap and support each other, there’s a difference in focus. While marketing focuses on generating leads and converting them to sales, PR focuses on building your brand’s positive reputation. Building interest and trust in your brand through PR makes all your marketing efforts more effective!Of course we’re now in the digital age, so traditional PR isn’t enough—you need digital PR. Let’s talk about what digital PR is, what it involves, and some tips you [...]

From texting and social media to emails and even websites, emojis have become ubiquitous across the internet. And for good reason: they’re a universal language, and they can boost your social media engagement by giving your brand more personality. When your content is fun and approachable, customers are more likely to engage.But emoji use can have downsides, too. If you use them incorrectly, emojis can cloud your message or annoy customers. Luckily, these pitfalls can be avoided by following some best practices for emoji use. Let’s dive in! 5 Emoji Best Practices for Social Media:Whether you’re just considering adding emojis into [...]