Many businesses focus their efforts on customer acquisition, not retention. But it takes a lot more time, effort, and money to find and attract a new customer than it does to retain one! If you want to make your business more efficient while improving your bottom line, customer retention is essential. And how do you improve your customer retention? A good product and fair pricing are essential, of course. But beyond that, customer relationships are key! When you have strong customer relationships, your customers will be more likely to stick with you—not switch over to your competitor during that next big [...]

Has your business entered the world of email marketing?Email marketing is an older form of digital marketing, but that doesn’t mean it’s no longer worth the investment! Email provides a personalized way for brands to engage directly with customers. It can help your business build brand awareness and loyalty while converting prospects to customers. It also has one of the highest ROIs of all digital marketing methods. Believe it or not, email marketing is now becoming even more important. Why now? Well, let’s take a look at that answer, and then we’ll tell you how to get started. Why Is Email Marketing [...]

It’s typically much easier to persuade a good friend of something than it is to persuade a stranger—right? Well, this general concept applies to marketing, too. When you know exactly who you’re trying to sell to, you can create tailored content and offers that engage and persuade your audience. One tool to help with this is a buyer persona. Let’s talk about what a buyer persona is, how buyer personas are helpful, and how you can create your own buyer personas to help your business thrive! What Is a Buyer Persona? A buyer persona is a detailed representation of your ideal [...]

Have you heard of Google E-E-A-T? It stands for “Experience, Expertise, Authoritativeness, and Trustworthiness,” and it’s a system Google uses to assess the quality of content. E-E-A-T is not directly used in Google’s ranking algorithm, but its guidelines can help you produce quality content that is more likely to do well on the search engine. Let’s take a look at what Google E-E-A-T is, how it’s evaluated, and what you can do to improve your E-E-A-T! What is Google E-E-A-T? E-E-A-T is part of Google’s Search Quality Rater Guidelines. Search quality raters hired by Google use these guidelines to evaluate content, [...]

Small businesses often focus on traditional advertising like local print ads, brochures, banners, or even billboards. Traditional advertising is important, but it struggles to keep up with digital marketing when it comes to reach, targeting, cost-effectiveness, and measurability.To make the most of your marketing budget as a small business, you should use a combination of traditional and digital advertising. Since people are going online to find new businesses, read product reviews, and make their purchases, you can’t afford to not be online, too! Getting started with digital marketing can be intimidating, but we’re here to walk you through the basics. Here [...]

If cookies are essential to your marketing strategy, it’s time to prepare for some changes! Increasing concern surrounding data privacy has been moving the digital marketing industry closer to a cookie-free future. Shifting to a customer-centric approach can set you up for success in the future, regardless of how things evolve. Before diving into this shift, let’s make sure we’re clear on what cookies are, how cookie use has changed, and what the future may hold for cookies. What Are Cookies? A cookie is a small text file stored on your computer after you visit a website. Cookies were first used [...]

Are your landing pages doing their job? Wait—before you answer that, let’s back up for a minute.As you probably know, a landing page is a single webpage created for a specific campaign. A visitor “lands” there after clicking a link on an ad, social media post, or email campaign.The job of a landing page is to provide tailored content that will move viewers along in their customer journey. An ad gets the viewer to the landing page, and then the landing page brings the viewer closer to a sale! Oftentimes, it’s at this stage that a potential customer gives their information [...]

Customer reviews are a powerful form of social proof; the vast majority of consumers trust reviews to tell them about a product’s pros and cons before making a purchase. Peer opinion has the power to build trust much faster and more effectively than anything you can say as a business—and equal power to tear it down. Since reviews can be so impactful, it’s important to put effort into your business’s reviews. Here are five tips you can use to get great reviews and boost your sales:Tip 1: Ask for ReviewsThis one is simple. Don’t just sit back and wait for reviews; [...]

People are predictable—to a certain extent. When we understand how the human brain works and the shortcuts it uses when making decisions, we can more easily guide customers to choose our products and services. Using this knowledge responsibly means helping good-fit customers choose a product that will genuinely benefit them. So how do you get started? Well, here are seven concepts you can apply right away!  1: Social ProofWhen people are unsure what they should do in any given situation, they tend to follow what others are doing. This is why social proof is an essential part of any digital marketing strategy! [...]

Email is a powerful tool. But with so much competition in every inbox, it can be tough to get potential customers to pay attention to YOUR email!Here’s a step-by-step guide to creating marketing emails that’ll help you get those clicks and conversions you need to accomplish your goals. Step 1: Figure Out Who You’re Talking ToThe first rule of marketing is to know your customer. Hopefully, you’ve already done some work on buyer personas. These fictional representations of your ideal clients can help you dive deep into customer motivations and pain points and see how your products or services can really [...]