Music is a powerful tool. We’re all familiar with music’s ability to evoke an emotion or change our mood! When you add the right music to your digital marketing campaigns, it can help you grab attention, make a stronger emotional connection with your audience, and boost engagement.
If you haven’t used music in your marketing before or have been struggling to find the right music, we can help. Let’s quickly look at what you should do before choosing music, and then we’ll talk about five different music sources you can use for your campaigns!
Get Clear on the Basics:
Before you start looking at music, take some time to think about your audience, brand, campaign goals, and budget. What kind of music might appeal to your buyer personas and fit your brand style guide? What’s the message you want to convey through your campaign? How do you want your audience to feel?
Once you’ve answered these questions and prepared your campaign copy and graphics, it’s time to start looking for music! Read on to learn about five different sources you might want to try.
Music Sources for Digital Marketing Campaigns:
Source 1: In-platform music
Some social media platforms offer royalty-free music that you can add into your videos as you’re preparing to post them. For example, Meta’s Sound Collection provides music that can be added to short-form videos on Facebook and Instagram. TikTok has a large library as well, but make sure to filter so that you only see videos that allow commercial use.
It’s important to note that these collections can generally NOT be used anywhere other than the platform they’re created for, so this is not a good solution if you’ll be using a video for your website, an email campaign, or multiple social media platforms.
Source 2: Creative Commons music
Some artists provide their music to the public for free through Creative Commons music licensing. You can find large digital libraries of Creative Commons music online. Pay attention to the specifics of the licensing; some songs may have no restrictions, while others may restrict commercial use, require attribution, or have rules about how the music can be modified. This type of music can vary in quality, so be sure you’re only choosing high-quality pieces!
Source 3: Stock music
Stock music is specifically created to be used commercially. There are many different stock music platforms to choose from, and most have a range of prices, including some music that’s free to use. Different pieces on the same platform won’t necessarily have the same licensing, so be sure to double check the exact licensing rules for any piece of music you choose.
Source 4: Artist collaborations
Maybe you’ve come across a song by a lesser-known artist and you think it’d be perfect for your campaign. You might approach them to see if they’re interested in a business collaboration! If you have a decently large audience, they may allow you to use their song for the exposure. As with any collaboration, it’s important that you have similar values and target audiences if you want the arrangement to be beneficial for everyone involved.
Source 5: Commissioned music
If you’ve checked all these sources and you’re still not finding what you need, consider commissioning a brand new piece of music! You can find a musician on an online gig work platform and hire them to make a piece of music that’s exactly what you want. Before hiring someone, make sure you check out their portfolio and reviews, and discuss your budget and needs in detail.
With these five sources at your fingertips, we trust you’ll be able to find just the right music to bring your marketing campaigns to life and boost your small business growth!
Get Started Today
If you’d like help creating a captivating digital marketing campaign or refreshing your digital marketing strategy for the new year, 2XM is here! We combine traditional best practices with the latest online marketing trends to deliver impressive results. Contact us for a FREE 60 minute consultation today.