Multiple logins to remember, separate metrics to track, different photo requirements to follow… if your business has a few social media accounts, managing them all can take a huge amount of time and effort!
If you want to manage your business’s multiple social media accounts more efficiently and effectively, we have some tips to help.
First, though, let’s consider whether or not you really need all those accounts.
Does Your Business Need Multiple Accounts?
There are plenty of situations that might call for multiple accounts, either on the same social media platform or different ones. Here are just a few examples:
· You have locations in different cities or states and want to post content specific to each location
· You offer products with very little audience crossover—for example, a B2B product and a B2C product—and need to target each audience separately
· You get a lot of support requests and want to dedicate an account to solving those issues
It’s important to know, though, that having multiple accounts does come with some risk:
· It can confuse your audience, especially if the accounts are not clearly differentiated
· It may become overwhelming, since more accounts means more time and resources spent managing social media
· It can be difficult to ensure that the accounts stay consistent and aligned with your brand tone, message, and look, especially if the accounts are managed by different people
Before you commit to starting (or keeping!) multiple accounts, really think through the pros and cons for your specific situation. Use your resources wisely and only keep multiple accounts if there’s a good reason for it.
If you truly do need multiple accounts, here are four tips to help you manage them successfully:
Tip 1: Create a Clear Social Media Strategy
Having a strong social media strategy is always important, but it becomes even more essential when you’re running multiple accounts. Your strategy should lay out what should be consistent across all accounts (like your brand’s visual identity, tone, and style) and what should be different (like campaigns targeting specific audiences).
Tip 2: Use an Editorial Calendar
An editorial calendar tells you exactly what you’re going to post and when! It helps you to plan ahead, stick to your schedule, and have a record of everything you’ve done. Whether you should have one editorial calendar or multiple depends on how much content you post, how many platforms you use, and how many people are involved in the process.
Tip 3: Choose the Right Tools for You
One way to make your account management easier is to bring in tools! Small businesses might be able to get by with in-platform tools like Meta Business Suite, while larger companies might need a more robust social media management platform. A full management platform will have a wide range of features to help with scheduling, analytics, engagement, social listening, and more.
Tip 4: Analyze Your Results and Make Changes
Check your social media metrics regularly—on every account! Is one platform reaching a larger audience than another? Is one account getting more engagement than another account on the same platform? Track the trends, figure out their causes, and then make changes to your strategy based on what you find.
Looking for Help with Social Media?
If you need help creating a social media strategy, analyzing your data, or implementing systems and tools that fit your needs, 2XM is here to support you. Our digital marketing services can help you expand your reach, build your brand awareness, and generate leads that convert. Contact us for a FREE 60 minute consultation today!