A lot can change in a year. Digital marketing trends are constantly evolving, and your business is probably changing, too. That’s why you can’t rely on last year’s digital marketing strategy to get you where you want to be in 2024.

A new digital marketing strategy for 2024 can help you to:

·      Work toward big-picture goals

·      Understand your audience

·      Utilize accurate insights

·      Boost your efficiency

·      Increase your ROI

Want to know exactly how a new digital marketing strategy can help with this list? Let’s get right into it!

Work Toward Big-Picture Goals

Are your business goals the same as last year? Your digital marketing plan should support your big-picture goals, so new goals call for a new plan.

What big changes do you have coming up? If you’re planning to expand to a new location or launch a new product, it’s essential to include that in your plan so that you can market proactively instead of reactively.

Understand Your Audience

Even if you’ve done a deep dive in the past, it’s important to reexamine your audience on a yearly basis—if not more frequently. Have they started to prefer one social media platform over another? Have their spending habits changed? Have your audience demographics changed? What customer feedback have you gotten in the past year?

An updated understanding of your audience can help you determine how to best reach them.

Utilize Accurate Insights

You’re probably keeping an eye on how emails, ads, and social media posts are performing on a regular basis, but this is a chance to look deeper. Look at the past year and search for trends in the data. Have leads or conversions increased or decreased, overall and by channel? How are paid campaigns performing? Is your search engine optimization (SEO) effective?

These new insights will help you identify any problem areas where you might be losing customers so you can address those issues. It’ll also show you what’s working best, so that you can invest more into those activities.

Not sure what metrics to start with? Check out our guide to social media metrics and our 4 essential KPIs for digital marketing success!

Boost Your Efficiency

This is also a great opportunity to look at your marketing processes, both internal and external. Maybe you can increase internal efficiency with a social media management tool, or external efficiency with a chatbot that provides answers to your customers even when you’re closed. AI marketing tools can help your team be more efficient and effective when it comes to digital marketing.

Increase Your ROI

Bottom line—a new digital marketing strategy gives you the chance to refresh your view when it comes to your business goals, audience, insights, and efficiency. And when all these things are aligned for the current year, you’re bound to get a bigger return on investment for your digital marketing dollars.

Need a hand creating a new plan? 2XM is here to help you determine the best digital marketing strategies for your specific business goals. Contact us for a FREE 60 minute consultation today!