As we move into 2025, business owners face a rapidly changing digital marketing landscape. What worked last year may not be as effective this year, as we see different channels, platforms, and strategies adapting to advancements in technology and changes in audience expectations.
But don’t worry—we’re here to guide you so that you can stay competitive and connect with your ideal customers in the most effective ways!
Let’s look at six digital marketing trends for 2025 and how you can position your business for success this year.
Trend 1: Personalizing campaigns
When customers feel like you’re talking specifically to them, they’re more likely to receive your message in a positive way. You should be personalizing your digital marketing campaigns based on your business’s different buyer personas. This might include creating separate landing pages for different campaigns and segmenting email lists so you can target different buyer personas clearly and directly. As you do this, make sure you’re keeping an eye on data privacy regulations and following related best practices!
Trend 2: Connecting with the customer
Don’t stop at personalizing for personas; interactions with individual customers are critically important! One bad experience can turn a customer toward your competitor, but consistently excellent treatment can make them a customer for life. Improve your customer experience with tools like chatbots, social media customer service, and exclusive content and bonuses for loyal customers.
Trend 3: Emphasizing visual storytelling
In 2025, short-form videos and beautiful images are critical to your marketing success. Pairing helpful and interesting content with a high-quality, eye-catching visual can capture and keep your audience’s attention. Visual storytelling combines high engagement with a great ROI! Platforms to focus on this year include TikTok, Instagram, and YouTube. If you don’t have the bandwidth to make your own videos, try collaborating with relevant influencers.
Trend 4: Advertising through podcasts
Podcast listening has continued to rise, with roughly 100 million Americans listening to podcasts on a weekly basis, if not more often, according to a recent report by Edison Research. This report also tells us that 46% of weekly podcast listeners have bought something based on hearing about that product on a podcast! You can make the most of this trend by starting a podcast, if it makes sense for your business; being a guest on a podcast; or simply advertising on one.
Trend 5: Adapting to search changes
Voice search, AI search, and social search are all on the rise. Consider these trends as you evaluate your digital marketing strategy and website optimization. Search engine optimization, or SEO, still matters, so don’t drop your SEO strategy! But now it’s time to add generative engine optimization, or GEO, which optimizes for AI-powered search like Google’s AI Overviews and ChatGPT.
Trend 6: Implementing AI strategically
Most business owners have experimented with AI. But are you using it in a way that really takes your digital marketing to the next level? Some of the best digital marketing use cases for AI include audience research, content creation, and customer experience personalization. Be sure to oversee your AI tools carefully; AI can help us be more efficient, but it can’t replace human judgement.
2025 will be a big year for digital marketing, and business owners will need to stay on their toes! If you start planning with these six trends in mind, your digital marketing will help your business grow this year and into the future.
Get Started Today!
As digital marketing continues to evolve, it’s important to take each change in stride! But we’re here to tell you that it IS possible to adapt to the changing times while staying true to your brand and to your customers. If you need help adjusting to this year’s trends or making a whole new digital marketing plan for 2025, 2XM is here to help! Contact us for a FREE 60 minute consultation today.