LinkedIn is a business-focused social media platform, so users log on with a different mind frame; they’re typically looking to build professional connections rather than mindlessly scroll. This makes it easier to build your network and connect with the people you’re looking for.But where do you start on LinkedIn? If you’re a business owner, should you focus on your company page or your personal profile? How do you use LinkedIn to reach your goals?Let’s take a quick look at company pages vs. personal profiles, and then we’ll give you some tips for LinkedIn success!Company Page vs. Personal ProfileYou should absolutely have [...]

Multiple logins to remember, separate metrics to track, different photo requirements to follow… if your business has a few social media accounts, managing them all can take a huge amount of time and effort!If you want to manage your business’s multiple social media accounts more efficiently and effectively, we have some tips to help.First, though, let’s consider whether or not you really need all those accounts. Does Your Business Need Multiple Accounts?There are plenty of situations that might call for multiple accounts, either on the same social media platform or different ones. Here are just a few examples:·      You have locations [...]

Digital transformation is the process of integrating digital technology into every area of your business. It might mean changing your products or services, your operations, your marketing, and more!Making these changes isn’t quick or easy, but it’s worth it. Digital transformation can help streamline your operations, improve your products and services, improve your customer experience, and increase your profits! Businesses that fully embrace digital transformation have a competitive edge over those that don’t. If you want to boost your business through digital transformation, we recommend you start with these four essential skills:Skill 1: CybersecurityAccording to IBM's Cost of a Data Breach [...]

Instead of directly promoting your product, content marketing uses blog posts, podcasts, videos, and other forms of content to establish your business as a top option in your audience’s mind. With a strong content strategy, you can win your audience over before they even have a need for your product! If you want to step up your content marketing game, it’s important to stay on top of the trends. Here are four trends you might want to experiment with as you perfect your content marketing strategy:·      Short-form video·      Long-form content·      AI content assistance·      Content creatorsTrend 1: Short-Form VideoSocial media algorithms now [...]

A lot can change in a year. Digital marketing trends are constantly evolving, and your business is probably changing, too. That’s why you can’t rely on last year’s digital marketing strategy to get you where you want to be in 2024. A new digital marketing strategy for 2024 can help you to:·      Work toward big-picture goals·      Understand your audience·      Utilize accurate insights·      Boost your efficiency·      Increase your ROIWant to know exactly how a new digital marketing strategy can help with this list? Let’s get right into it!Work Toward Big-Picture GoalsAre your business goals the same as last year? Your digital marketing [...]