Have you heard of Google E-E-A-T? It stands for “Experience, Expertise, Authoritativeness, and Trustworthiness,” and it’s a system Google uses to assess the quality of content. E-E-A-T is not directly used in Google’s ranking algorithm, but its guidelines can help you produce quality content that is more likely to do well on the search engine. Let’s take a look at what Google E-E-A-T is, how it’s evaluated, and what you can do to improve your E-E-A-T! What is Google E-E-A-T? E-E-A-T is part of Google’s Search Quality Rater Guidelines. Search quality raters hired by Google use these guidelines to evaluate content, [...]

Small businesses often focus on traditional advertising like local print ads, brochures, banners, or even billboards. Traditional advertising is important, but it struggles to keep up with digital marketing when it comes to reach, targeting, cost-effectiveness, and measurability.To make the most of your marketing budget as a small business, you should use a combination of traditional and digital advertising. Since people are going online to find new businesses, read product reviews, and make their purchases, you can’t afford to not be online, too! Getting started with digital marketing can be intimidating, but we’re here to walk you through the basics. Here [...]

If cookies are essential to your marketing strategy, it’s time to prepare for some changes! Increasing concern surrounding data privacy has been moving the digital marketing industry closer to a cookie-free future. Shifting to a customer-centric approach can set you up for success in the future, regardless of how things evolve. Before diving into this shift, let’s make sure we’re clear on what cookies are, how cookie use has changed, and what the future may hold for cookies. What Are Cookies? A cookie is a small text file stored on your computer after you visit a website. Cookies were first used [...]

Are your landing pages doing their job? Wait—before you answer that, let’s back up for a minute.As you probably know, a landing page is a single webpage created for a specific campaign. A visitor “lands” there after clicking a link on an ad, social media post, or email campaign.The job of a landing page is to provide tailored content that will move viewers along in their customer journey. An ad gets the viewer to the landing page, and then the landing page brings the viewer closer to a sale! Oftentimes, it’s at this stage that a potential customer gives their information [...]

Customer reviews are a powerful form of social proof; the vast majority of consumers trust reviews to tell them about a product’s pros and cons before making a purchase. Peer opinion has the power to build trust much faster and more effectively than anything you can say as a business—and equal power to tear it down. Since reviews can be so impactful, it’s important to put effort into your business’s reviews. Here are five tips you can use to get great reviews and boost your sales:Tip 1: Ask for ReviewsThis one is simple. Don’t just sit back and wait for reviews; [...]