As we move into 2025, business owners face a rapidly changing digital marketing landscape. What worked last year may not be as effective this year, as we see different channels, platforms, and strategies adapting to advancements in technology and changes in audience expectations. But don’t worry—we’re here to guide you so that you can stay competitive and connect with your ideal customers in the most effective ways! Let’s look at six digital marketing trends for 2025 and how you can position your business for success this year. Trend 1: Personalizing campaigns When customers feel like you’re talking specifically to them, they’re [...]

Voice search is everywhere now—and it’s here to stay!Digital assistants like Siri, Alexa, and Google Assistant are integrated into now-ubiquitous smart home devices, like Amazon Echo and Google Nest, as well as into phones, tablets, smartwatches, cars, and even refrigerators. Thanks to advancements in AI, voice search results are continually becoming more relevant and helpful. With all this in mind, we expect voice search to become more and more essential.So, what does this mean for your business? How can you thrive in a voice-search world? Let’s dive in. How to Optimize for Voice Search:Here are some tips you can use to [...]

When you’re choosing topics for your business blog, it’s important to keep both your readers and search engine algorithms in mind! Your content needs to be genuinely helpful to your audience, but it also needs to reach the right people—which means optimizing for SEO. This is where content pillars come in! Let’s talk about what content pillars are, why they’re important, and how you can choose the best pillars for your business. What Are Content Pillars? Content pillars are core topics that are highly relevant for your business. They’re broad, overarching themes that guide all of your content creation. This is [...]

“CX” may sound like a marketing buzzword, but it’s much more than that! CX, or customer experience, plays a major role in increasing customer satisfaction, building brand loyalty, and ultimately driving business growth.In this article, we’ll start by looking at what CX is and why it’s so important. Then we’ll dive into five tips for improving your CX! What Is Customer Experience?CX refers to the entirety of the customer’s perceptions, thoughts, and feelings about their interactions with your business and services throughout every stage of the customer journey. Whether they’re seeing your ad, purchasing a product, visiting your website, or getting [...]

Are you trying to improve your business’s search engine ranking? Backlinks, or links from other websites pointing to yours, are one powerful way to do just that. A backlink is basically another website vouching for you to say that your content is worth reading. It’s a major factor in search engine optimization.But not all backlinks are created equal! Before you put together a backlink strategy for your business, you need to know what makes a backlink high quality—and why quality matters. Why Does Backlink Quality Matter?When Google’s algorithm is calculating where to place your website in the search results, your backlinks [...]