If you are building a new website or refreshing an existing one, there are a few simple steps that you should take before the project begins. Step 1: Pick 5 Websites You Love and 3 You Hate Having a clear visual of what you want your site to have and not have is critical when working with designers and developers. Even the best of us have a hard time explaining what we want. Take screenshots and save the URLs of your favorite and least favorite sites and have a brief description of what it is about each that you want to [...]

When you need printed materials for your business, there are lots of options and we're going to review one of them for you today. In the last month 2XM developed several Direct Mail and other printed materials for our clients. The timeline was short, the budget was small and our traditional design and print solutions couldn't move that fast or on that budget. So we went to the internet to find online printing solutions that would fit all of our criteria. We hadn't used Vistaprint before, but we're blown away at the tools, turnaround time, price quote and support by the online printer. [...]

When friends ask us what we do at 2X Momentum, it's difficult to summarize. From securing ads on Metro buses to crafting engagement content to building websites, there's a lot of ground to cover. And the same is true when it comes to marketing strategies for business. So when we saw a book that claimed to explain marketing in less than 1,000 words, we were skeptical. After reading it, we should make it mandatory reading for all our clients! It's called Marketing In Less Than 1000 Words by Rob Burns. Now, you aren't going to have any breakthrough epiphanies, but you will think [...]

It's tough to get marketing professionals to share their sources and resources. But there are a few out there that have put together some useful lists that marketers and business owners can use to improve or track their marketing channels. On Amazon.com there's a great e-book (26 pages) that lists a ton of great free resources you can put to work right away. It's called 99+ Best Free Internet Marketing Tools and Resources to Boost Your Online Marketing Efforts and it was written by Uday Shankar Byri. There are links to every tool discussed and the short description provided is very helpful so [...]