The use of the digital landscape is no longer just a component of our workplace.  For most organizations, it has BECOME our workplace.  It is where we organize, advertise, meet, collaborate, sell, store and exchange our products and services.  Given the realities of the covid-19 pandemic, most of our organizations would not survive without the wide use of technology, most of which has only been in existence for a relatively short time.  Now, every organization has the ability to put up a “storefront”, “marketplace”, “forum”, or other communications platform within a matter of hours and be immediately operational. While these [...]

No doubt, these have been challenging times for all.  The shifting landscape of the way organizations operate and how they relate with their stakeholders combined with the uncertainty of when things might again return, “to normal” creates difficulties when planning. There is a tool that organizations of all types can utilize to help assess where they stand and how to plan a path forward.  This tool is known as a “S.W.O.T. analysis”.  The name “S.W.O.T.” as an acronym for the areas that an organization reviews in a focused assessment:  strengths, weaknesses, opportunities and threats. WHY COMPLETE A S.W.O.T. ANALYSIS? S.W.O.T. [...]

If you’re a small or medium sized business, you may be considering bringing in outside help to achieve that next level of success. If you don’t have the budget to have a full-time marketing department, you should think about hiring a consultant. Marketing and business developments bring expertise, innovative ideas, copywriters, designers, programmers and everything you need to get the word out about your business. Here at 2X Momentum, when we’re working with new clients, we get to the core of their goals, budget and desired level of involvement. Some clients want to hand everything off and have us execute the [...]

If you are building a new website or refreshing an existing one, there are a few simple steps that you should take before the project begins. Step 1: Pick 5 Websites You Love and 3 You Hate Having a clear visual of what you want your site to have and not have is critical when working with designers and developers. Even the best of us have a hard time explaining what we want. Take screenshots and save the URLs of your favorite and least favorite sites and have a brief description of what it is about each that you want to [...]

When you need printed materials for your business, there are lots of options and we're going to review one of them for you today. In the last month 2XM developed several Direct Mail and other printed materials for our clients. The timeline was short, the budget was small and our traditional design and print solutions couldn't move that fast or on that budget. So we went to the internet to find online printing solutions that would fit all of our criteria. We hadn't used Vistaprint before, but we're blown away at the tools, turnaround time, price quote and support by the online printer. [...]