Use of artificial intelligence (AI) is rapidly increasing across all industries, and marketing is no exception!
Automating tasks, analyzing data, personalizing communication, providing strategy insights—AI can do it all. There are so many tools on the market, and new ones are being introduced constantly. Even if you’re eager to use AI to improve your marketing, you might not know where to start.
Well, most businesses could use an extra hand in the areas of audience research, writing, and social media. These activities are all essential yet time-consuming, so they’re a good place to start utilizing AI! Let’s take a look at some of the best AI marketing tools in these three areas.
AI Tools for Audience Research
To effectively reach your audience, you first have to understand them. It’s not enough to know basic demographics; you really need to understand their daily behavior, including online. Consider trying one of these tools:
· Google Trends to understand what kind of content audiences are connecting with.
· Answer Socrates to see what people are asking online.
· SparkToro to gather data about your audience, including interests and habits.
Once you know more about your target audience’s activities and preferences, you can create a more effective plan to reach and engage them.
AI Tools for Writing
Good content is essential to any marketing strategy, and AI can help! We’ll start with one of the most well-known and commonly-used AI writing platforms, but you don’t have to stop there:
· ChatGPT to brainstorm ideas, write for any platform, and optimize content.
· Jasper to ensure content follows your brand’s voice, tone, and style guide.
· Copy.ai to help generate advertising and marketing copy.
It’s important to note that these tools can help create content but always need a human to check for accuracy and alignment with your strategy.
AI Tools for Social Media
Social media management can be very time-consuming, especially if you have a presence on multiple platforms. Try these AI tools to streamline your efforts:
· Hootsuite to schedule content based on the best timing for your specific audience, monitor your online reputation, and more.
· Smartly.io to create and optimize social media ad campaigns across different channels.
· Fanpage Karma to analyze social media performance.
With these tools, you’ll be spending less time on social media and more time on your core business activities!
Time to Get Started
We do want to caution you, though—don’t try these all at once! Instead, start with just one or two carefully-chosen tools and get to know them well. Then you can decide if those tools are working well for you or if you need to make some changes.
Other areas to consider bringing in AI tools include trend forecasting, keyword research, SEO, competitor monitoring, and customer engagement. Whatever you need help with—there’s probably an AI tool for that!
As you navigate your AI journey, always remember that it is only a tool, and tools are only as good as their users. It’s essential to have a strong marketing strategy and not rely too much on AI.
If you’d like to discuss how AI tools can fit into your marketing strategy, we’d love to help! Contact us today for a FREE 60-minute consultation.