Even in the depths of winter, evergreen trees stay fresh and green! Named after these trees, evergreen content also stays fresh and relevant with the passing of time.Because evergreen content continues to build backlinks and traffic over time, it can help improve site authority and SEO rankings. This means more attention to your website, which can bring more leads and more sales! If you provide truly high-quality content, it can also position your brand as an industry leader.So, if that all sounds appealing to you, let’s take a look at evergreen content! We’ll talk about what it is, look at some [...]

Have you heard of Google E-E-A-T? It stands for “Experience, Expertise, Authoritativeness, and Trustworthiness,” and it’s a system Google uses to assess the quality of content. E-E-A-T is not directly used in Google’s ranking algorithm, but its guidelines can help you produce quality content that is more likely to do well on the search engine. Let’s take a look at what Google E-E-A-T is, how it’s evaluated, and what you can do to improve your E-E-A-T! What is Google E-E-A-T? E-E-A-T is part of Google’s Search Quality Rater Guidelines. Search quality raters hired by Google use these guidelines to evaluate content, [...]