If cookies are essential to your marketing strategy, it’s time to prepare for some changes! Increasing concern surrounding data privacy has been moving the digital marketing industry closer to a cookie-free future. Shifting to a customer-centric approach can set you up for success in the future, regardless of how things evolve. Before diving into this shift, let’s make sure we’re clear on what cookies are, how cookie use has changed, and what the future may hold for cookies. What Are Cookies? A cookie is a small text file stored on your computer after you visit a website. Cookies were first used [...]

Are your landing pages doing their job? Wait—before you answer that, let’s back up for a minute.As you probably know, a landing page is a single webpage created for a specific campaign. A visitor “lands” there after clicking a link on an ad, social media post, or email campaign.The job of a landing page is to provide tailored content that will move viewers along in their customer journey. An ad gets the viewer to the landing page, and then the landing page brings the viewer closer to a sale! Oftentimes, it’s at this stage that a potential customer gives their information [...]