You probably know that SEO stands for Search Engine Optimization—but what does that really mean? SEO can be a complex and sometimes mysterious topic, but we’re here to help you understand the basics. Let’s talk about SEO: what it is, how it works, and why it’s important! What is SEO? Search Engine Optimization is a set of strategies used to get more traffic to your website from search engines. SEO looks at the factors search engines use to rank websites and tries to improve them, with the goal of moving your website higher in the search results for relevant keywords and [...]

Key Performance Indicators, or KPIs, are metrics that you can use to evaluate business performance in a specific area. Good data is the basis for good digital marketing, so KPIs are essential to your success!But there are so many KPIs that you could choose to track—how do you know which KPIs to choose, or what to do if they’re off course? In this article, we’ll cover four essential KPIs for digital marketing, why they’re important, and practical ideas for driving improvement in each area. These four KPIs are organic traffic, cost-per-click (CPC) for paid campaigns, webpage conversion rates, and return on [...]

 Is your business on social media? If you ARE on social media, are you getting the results you need?Social media provides opportunities to connect with your ideal audience, increase brand awareness, and strengthen ties with existing customers—but you’re not likely to have much success without a solid plan. If you’re looking for help with your social media plan, you’ve come to the right place! In this article, we’ll run through the steps for creating a social media plan that helps you reach your business goals.Step 1: Consider your social media goals.First, spend some time thinking about what you want to accomplish [...]

Companies that communicate effectively will experience higher levels of success than their competitors. Whether it is explaining the value of your product or service to a client or training new skills or procedures to employees, leaders must constantly engage in effective communications in order to achieve desired outcomes. Despite the importance of communication efforts, oftentimes organizations fail to understand the true cost of failing to cover this important area of business operations. Consider just a couple of examples. According to a study reported in 2019 completed by Dynamic Signal, “80 percent of the U.S. workforce reports feeling stressed because of [...]