Email is a powerful tool. But with so much competition in every inbox, it can be tough to get potential customers to pay attention to YOUR email!Here’s a step-by-step guide to creating marketing emails that’ll help you get those clicks and conversions you need to accomplish your goals. Step 1: Figure Out Who You’re Talking ToThe first rule of marketing is to know your customer. Hopefully, you’ve already done some work on buyer personas. These fictional representations of your ideal clients can help you dive deep into customer motivations and pain points and see how your products or services can really [...]

How do you reach new audiences on social media? Well, hashtags can definitely help!Hashtags started on Twitter (now X) but are now used on most social media platforms. They’re a great way to increase social media engagement, get in front of new audiences, and grow your brand awareness.If you’re not yet a hashtag expert, we’re here to help! Let’s talk about what hashtags are, why they’re important, and how you can use them properly to grow your social media reach. What Are Hashtags?Hashtags are key words or phrases preceded by a pound sign (#). There are no spaces in a hashtag, [...]

Accessibility often gets overlooked; sometimes, we don’t realize we’re not up to standard until someone points it out!To avoid this situation, it’s important to proactively consider accessibility basics. While every aspect of your business should be accessible, one area where you can make immediate improvements is social media. Let’s dive into what accessibility means, why it’s important, and how you can integrate it into your social media plan! What is Accessibility?According to the U.S. Department of Education’s Office for Civil Rights, “Accessible means a person with a disability is afforded the opportunity to acquire the same information, engage in the same [...]

All memorable brands have at least one thing in common: consistency.Think of Coke, Apple, FedEx, or any other brand that’s recognizable at a glance. These brands use the same colors, fonts, and general look in all of their marketing assets. They maintain a consistent tone and voice across all their messaging. You always know what to expect from them, because they maintain a cohesive and consistent brand style.How do they pull this off? Well, one essential tool for a consistent brand style is the brand style guide! What is a Brand Style Guide?A brand style guide is a document that clearly [...]

These days, it’s rare for a single ad to drive a sale. Today’s customers want a connection with your brand, not just your product, and they typically need a number of positive interactions with a company before they’ll make one purchase. This is all part of the “customer journey,”—a customer’s overall experience with a brand from first contact to purchase.Improving your customer journey is essential for increasing conversions. But you can’t improve your customer journey if you don’t fully understand it! That’s where a customer journey map comes in. Read on to learn what a customer journey map is, why it’s [...]