People are predictable—to a certain extent. When we understand how the human brain works and the shortcuts it uses when making decisions, we can more easily guide customers to choose our products and services. Using this knowledge responsibly means helping good-fit customers choose a product that will genuinely benefit them. So how do you get started? Well, here are seven concepts you can apply right away!  1: Social ProofWhen people are unsure what they should do in any given situation, they tend to follow what others are doing. This is why social proof is an essential part of any digital marketing strategy! [...]

Email is a powerful tool. But with so much competition in every inbox, it can be tough to get potential customers to pay attention to YOUR email!Here’s a step-by-step guide to creating marketing emails that’ll help you get those clicks and conversions you need to accomplish your goals. Step 1: Figure Out Who You’re Talking ToThe first rule of marketing is to know your customer. Hopefully, you’ve already done some work on buyer personas. These fictional representations of your ideal clients can help you dive deep into customer motivations and pain points and see how your products or services can really [...]

How do you reach new audiences on social media? Well, hashtags can definitely help!Hashtags started on Twitter (now X) but are now used on most social media platforms. They’re a great way to increase social media engagement, get in front of new audiences, and grow your brand awareness.If you’re not yet a hashtag expert, we’re here to help! Let’s talk about what hashtags are, why they’re important, and how you can use them properly to grow your social media reach. What Are Hashtags?Hashtags are key words or phrases preceded by a pound sign (#). There are no spaces in a hashtag, [...]

Accessibility often gets overlooked; sometimes, we don’t realize we’re not up to standard until someone points it out!To avoid this situation, it’s important to proactively consider accessibility basics. While every aspect of your business should be accessible, one area where you can make immediate improvements is social media. Let’s dive into what accessibility means, why it’s important, and how you can integrate it into your social media plan! What is Accessibility?According to the U.S. Department of Education’s Office for Civil Rights, “Accessible means a person with a disability is afforded the opportunity to acquire the same information, engage in the same [...]

All memorable brands have at least one thing in common: consistency.Think of Coke, Apple, FedEx, or any other brand that’s recognizable at a glance. These brands use the same colors, fonts, and general look in all of their marketing assets. They maintain a consistent tone and voice across all their messaging. You always know what to expect from them, because they maintain a cohesive and consistent brand style.How do they pull this off? Well, one essential tool for a consistent brand style is the brand style guide! What is a Brand Style Guide?A brand style guide is a document that clearly [...]