Are your landing pages doing their job? Wait—before you answer that, let’s back up for a minute.As you probably know, a landing page is a single webpage created for a specific campaign. A visitor “lands” there after clicking a link on an ad, social media post, or email campaign.The job of a landing page is to provide tailored content that will move viewers along in their customer journey. An ad gets the viewer to the landing page, and then the landing page brings the viewer closer to a sale! Oftentimes, it’s at this stage that a potential customer gives their information [...]

Customer reviews are a powerful form of social proof; the vast majority of consumers trust reviews to tell them about a product’s pros and cons before making a purchase. Peer opinion has the power to build trust much faster and more effectively than anything you can say as a business—and equal power to tear it down. Since reviews can be so impactful, it’s important to put effort into your business’s reviews. Here are five tips you can use to get great reviews and boost your sales:Tip 1: Ask for ReviewsThis one is simple. Don’t just sit back and wait for reviews; [...]

People are predictable—to a certain extent. When we understand how the human brain works and the shortcuts it uses when making decisions, we can more easily guide customers to choose our products and services. Using this knowledge responsibly means helping good-fit customers choose a product that will genuinely benefit them. So how do you get started? Well, here are seven concepts you can apply right away!  1: Social ProofWhen people are unsure what they should do in any given situation, they tend to follow what others are doing. This is why social proof is an essential part of any digital marketing strategy! [...]

Email is a powerful tool. But with so much competition in every inbox, it can be tough to get potential customers to pay attention to YOUR email!Here’s a step-by-step guide to creating marketing emails that’ll help you get those clicks and conversions you need to accomplish your goals. Step 1: Figure Out Who You’re Talking ToThe first rule of marketing is to know your customer. Hopefully, you’ve already done some work on buyer personas. These fictional representations of your ideal clients can help you dive deep into customer motivations and pain points and see how your products or services can really [...]

How do you reach new audiences on social media? Well, hashtags can definitely help!Hashtags started on Twitter (now X) but are now used on most social media platforms. They’re a great way to increase social media engagement, get in front of new audiences, and grow your brand awareness.If you’re not yet a hashtag expert, we’re here to help! Let’s talk about what hashtags are, why they’re important, and how you can use them properly to grow your social media reach. What Are Hashtags?Hashtags are key words or phrases preceded by a pound sign (#). There are no spaces in a hashtag, [...]