Defining Buyer Personas for Your Business
It’s typically much easier to persuade a good friend of something than it is to persuade a stranger—right? Well, this general concept applies to marketing, too. When you know exactly who you’re trying to sell to, you can create tailored content and offers that engage and persuade your audience. One tool to help with this is a buyer persona. Let’s talk about what a buyer persona is, how buyer personas are helpful, and how you can create your own buyer personas to help your business thrive! What Is a Buyer Persona? A buyer persona is a detailed representation of your ideal [...]