All memorable brands have at least one thing in common: consistency.Think of Coke, Apple, FedEx, or any other brand that’s recognizable at a glance. These brands use the same colors, fonts, and general look in all of their marketing assets. They maintain a consistent tone and voice across all their messaging. You always know what to expect from them, because they maintain a cohesive and consistent brand style.How do they pull this off? Well, one essential tool for a consistent brand style is the brand style guide! What is a Brand Style Guide?A brand style guide is a document that clearly [...]

These days, it’s rare for a single ad to drive a sale. Today’s customers want a connection with your brand, not just your product, and they typically need a number of positive interactions with a company before they’ll make one purchase. This is all part of the “customer journey,”—a customer’s overall experience with a brand from first contact to purchase.Improving your customer journey is essential for increasing conversions. But you can’t improve your customer journey if you don’t fully understand it! That’s where a customer journey map comes in. Read on to learn what a customer journey map is, why it’s [...]

B2C companies have to win over single customers; B2B companies have to win over entire organizations! With more stakeholders involved, it’s a longer and more complicated sales process. When it comes to developing and maintaining a solid sales funnel with plenty of leads, having the right digital marketing strategy is key. If your company could use a boost in this area, here are some tips for B2B digital marketing. Tip 1: Streamline Your Company Website B2B companies often fall into the trap of making their website too complicated. Don’t immediately attempt to give all the details of what you do; instead, [...]

LinkedIn is a business-focused social media platform, so users log on with a different mind frame; they’re typically looking to build professional connections rather than mindlessly scroll. This makes it easier to build your network and connect with the people you’re looking for.But where do you start on LinkedIn? If you’re a business owner, should you focus on your company page or your personal profile? How do you use LinkedIn to reach your goals?Let’s take a quick look at company pages vs. personal profiles, and then we’ll give you some tips for LinkedIn success!Company Page vs. Personal ProfileYou should absolutely have [...]

Multiple logins to remember, separate metrics to track, different photo requirements to follow… if your business has a few social media accounts, managing them all can take a huge amount of time and effort!If you want to manage your business’s multiple social media accounts more efficiently and effectively, we have some tips to help.First, though, let’s consider whether or not you really need all those accounts. Does Your Business Need Multiple Accounts?There are plenty of situations that might call for multiple accounts, either on the same social media platform or different ones. Here are just a few examples:·      You have locations [...]

Digital transformation is the process of integrating digital technology into every area of your business. It might mean changing your products or services, your operations, your marketing, and more!Making these changes isn’t quick or easy, but it’s worth it. Digital transformation can help streamline your operations, improve your products and services, improve your customer experience, and increase your profits! Businesses that fully embrace digital transformation have a competitive edge over those that don’t. If you want to boost your business through digital transformation, we recommend you start with these four essential skills:Skill 1: CybersecurityAccording to IBM's Cost of a Data Breach [...]

Instead of directly promoting your product, content marketing uses blog posts, podcasts, videos, and other forms of content to establish your business as a top option in your audience’s mind. With a strong content strategy, you can win your audience over before they even have a need for your product! If you want to step up your content marketing game, it’s important to stay on top of the trends. Here are four trends you might want to experiment with as you perfect your content marketing strategy:·      Short-form video·      Long-form content·      AI content assistance·      Content creatorsTrend 1: Short-Form VideoSocial media algorithms now [...]

A lot can change in a year. Digital marketing trends are constantly evolving, and your business is probably changing, too. That’s why you can’t rely on last year’s digital marketing strategy to get you where you want to be in 2024. A new digital marketing strategy for 2024 can help you to:·      Work toward big-picture goals·      Understand your audience·      Utilize accurate insights·      Boost your efficiency·      Increase your ROIWant to know exactly how a new digital marketing strategy can help with this list? Let’s get right into it!Work Toward Big-Picture GoalsAre your business goals the same as last year? Your digital marketing [...]

Nobody likes spam emails—that’s a fact! And this year, Google and Yahoo have made some changes in an effort to keep inboxes cleaner and keep consumers safe from malicious emails. If your business uses bulk emails (defined as 5000 or more emails in one day) to reach your target audience, it’s important to be aware of these changes. By following these standards, you can keep more of your emails out of spam folders and reach your potential customers’ inboxes as intended! These new changes include: ·      One-click unsubscribes ·      Lower spam thresholds ·      Three-part email authentication Let’s run through each change [...]

Likes, comments, reach, impressions… it’s nice to see the numbers rise on your business’s social media, but do you know what these metrics truly mean for you?Tracking the right social media metrics is essential for understanding what’s working and what needs to change to reach your ideal audience. Without this information, even the best social media strategy can fail. Not sure where to start? Let’s look at four top metrics to track on popular platforms like Facebook, Instagram, and TikTok:Metric 1: EngagementEngagement is the measure of how much people interact with a post. This helps you know how much your audience [...]