Music is a powerful tool. We’re all familiar with music’s ability to evoke an emotion or change our mood! When you add the right music to your digital marketing campaigns, it can help you grab attention, make a stronger emotional connection with your audience, and boost engagement.If you haven’t used music in your marketing before or have been struggling to find the right music, we can help. Let’s quickly look at what you should do before choosing music, and then we’ll talk about five different music sources you can use for your campaigns! Get Clear on the Basics:Before you start looking [...]

The majority of emails are now read on mobile devices. If you want your email marketing efforts to be effective, it’s essential to create your email campaigns with this in mind! When your emails are optimized for mobile, you’re likely to get more opens, clicks, and eventually conversions. Ready to dive in? Here’s our guide to mobile-friendly email marketing!Tip 1: Use Responsive DesignIf you’re using an email template, make sure it uses responsive design. Responsive design adjusts the email based on the display it’s being viewed on. This might include changing the email width, font size, or layout (like a multi-column [...]

As we move into 2025, business owners face a rapidly changing digital marketing landscape. What worked last year may not be as effective this year, as we see different channels, platforms, and strategies adapting to advancements in technology and changes in audience expectations. But don’t worry—we’re here to guide you so that you can stay competitive and connect with your ideal customers in the most effective ways! Let’s look at six digital marketing trends for 2025 and how you can position your business for success this year. Trend 1: Personalizing campaigns When customers feel like you’re talking specifically to them, they’re [...]

Voice search is everywhere now—and it’s here to stay!Digital assistants like Siri, Alexa, and Google Assistant are integrated into now-ubiquitous smart home devices, like Amazon Echo and Google Nest, as well as into phones, tablets, smartwatches, cars, and even refrigerators. Thanks to advancements in AI, voice search results are continually becoming more relevant and helpful. With all this in mind, we expect voice search to become more and more essential.So, what does this mean for your business? How can you thrive in a voice-search world? Let’s dive in. How to Optimize for Voice Search:Here are some tips you can use to [...]

When you’re choosing topics for your business blog, it’s important to keep both your readers and search engine algorithms in mind! Your content needs to be genuinely helpful to your audience, but it also needs to reach the right people—which means optimizing for SEO. This is where content pillars come in! Let’s talk about what content pillars are, why they’re important, and how you can choose the best pillars for your business. What Are Content Pillars? Content pillars are core topics that are highly relevant for your business. They’re broad, overarching themes that guide all of your content creation. This is [...]

“CX” may sound like a marketing buzzword, but it’s much more than that! CX, or customer experience, plays a major role in increasing customer satisfaction, building brand loyalty, and ultimately driving business growth.In this article, we’ll start by looking at what CX is and why it’s so important. Then we’ll dive into five tips for improving your CX! What Is Customer Experience?CX refers to the entirety of the customer’s perceptions, thoughts, and feelings about their interactions with your business and services throughout every stage of the customer journey. Whether they’re seeing your ad, purchasing a product, visiting your website, or getting [...]

Are you trying to improve your business’s search engine ranking? Backlinks, or links from other websites pointing to yours, are one powerful way to do just that. A backlink is basically another website vouching for you to say that your content is worth reading. It’s a major factor in search engine optimization.But not all backlinks are created equal! Before you put together a backlink strategy for your business, you need to know what makes a backlink high quality—and why quality matters. Why Does Backlink Quality Matter?When Google’s algorithm is calculating where to place your website in the search results, your backlinks [...]

Do you really need to think about PR, or public relations? Isn’t that just part of marketing?Well, it’s not quite the same. While PR and marketing do overlap and support each other, there’s a difference in focus. While marketing focuses on generating leads and converting them to sales, PR focuses on building your brand’s positive reputation. Building interest and trust in your brand through PR makes all your marketing efforts more effective!Of course we’re now in the digital age, so traditional PR isn’t enough—you need digital PR. Let’s talk about what digital PR is, what it involves, and some tips you [...]

From texting and social media to emails and even websites, emojis have become ubiquitous across the internet. And for good reason: they’re a universal language, and they can boost your social media engagement by giving your brand more personality. When your content is fun and approachable, customers are more likely to engage.But emoji use can have downsides, too. If you use them incorrectly, emojis can cloud your message or annoy customers. Luckily, these pitfalls can be avoided by following some best practices for emoji use. Let’s dive in! 5 Emoji Best Practices for Social Media:Whether you’re just considering adding emojis into [...]

Many businesses focus their efforts on customer acquisition, not retention. But it takes a lot more time, effort, and money to find and attract a new customer than it does to retain one! If you want to make your business more efficient while improving your bottom line, customer retention is essential. And how do you improve your customer retention? A good product and fair pricing are essential, of course. But beyond that, customer relationships are key! When you have strong customer relationships, your customers will be more likely to stick with you—not switch over to your competitor during that next big [...]