For years, video has steadily gained ground as the most powerful form of digital communication. But 2026 is shaping up to be the year everything shifts. The rise of AI-assisted creation tools, platform algorithms that prioritize video, and the explosion of user-generated content (UGC) have pushed short-form video from “nice-to-have” to “non-negotiable.” For business owners navigating constant digital changes, the shift toward video-first marketing can feel overwhelming. But the truth is: this is the biggest opportunity small businesses have had in years. You don’t need high production budgets. You don’t need a massive team. And you don’t need expensive equipment. What [...]

If you're a business owner reading this, you want one clear answer: where should I put my ad dollars in 2026? The short version: there won’t be a single winner — but a small group of platforms will matter more than ever, and the smart play is to pick the right mix for your audience, product, and creative strengths.2X Momentum Solutions, we help businesses stay ahead of these shifts. Here’s what you need to know about the future of social media advertising in 2026 and how to prepare your brand today. Who’s likely to lead? TikTok remains the powerhouse for short-form, high-engagement [...]

Email marketing is still one of the most powerful ways to connect with your audience — but only if people actually open your emails. For business owners and entrepreneurs juggling a dozen priorities, that’s often the biggest challenge.You spend time crafting messages, designing graphics, and planning campaigns… only to see open rates hover around 20% (or less). The good news? You can change that — and it starts with writing emails your customers want to open.Here’s how to make your emails stand out in a crowded inbox. Start with Headlines That Spark Curiosity and RelevanceYour subject line is your first impression. [...]

Marketing today is more dynamic than ever. Algorithms change, customers become more discerning, and new platforms emerge almost overnight. For business owners, this can feel overwhelming — especially when you’re busy running the actual business. That’s where the 2XM Team comes in. Every day, we work with entrepreneurs, brands, and organizations who need clarity, strategy, and direction.In today’s Ask the Experts feature, we’re breaking down three of the most frequently asked questions — with insights you can apply right away. Question 1: “What marketing strategy should I start doing as a business owner?”This is one of the most common (and most [...]

If you run a small business in Maryland—whether in Baltimore, Annapolis, Frederick, or anywhere else across the state—then being easily found online by your local customers is absolutely critical. One of the best ways to do that is by investing in Local SEO. What is SEO (in Simple Terms)?Let’s start with the basics — SEO stands for Search Engine Optimization, which simply means helping your business show up when people search online for what you offer.Imagine you own a local bakery in Richmond, Virginia. When someone nearby types “best cupcakes near me” on Google, SEO is what determines whether your bakery [...]