Even in the depths of winter, evergreen trees stay fresh and green! Named after these trees, evergreen content also stays fresh and relevant with the passing of time.

Because evergreen content continues to build backlinks and traffic over time, it can help improve site authority and SEO rankings. This means more attention to your website, which can bring more leads and more sales! If you provide truly high-quality content, it can also position your brand as an industry leader.

So, if that all sounds appealing to you, let’s take a look at evergreen content! We’ll talk about what it is, look at some examples, and then reveal our five tips you can use to write content that continues to work for you, year after year.

What is Evergreen Content?

Evergreen content can include articles, listicles, case studies, interviews, infographics, and more! It should focus on a topic that’s always relevant, it should include in-depth information, and it should be SEO-optimized using evergreen keywords.

Anything that will quickly become dated—articles on current events or short-term trends, for example—is not evergreen, because it will not be useful long-term.

Examples of Evergreen Content

Your ideal evergreen content will vary based on your industry and your customer base.

  • If you’re a pediatric dentist, you might write an article titled “What Age Should My Child First See the Dentist?”
  • If you’re a coffee company, you might address the question “What Type of Coffee is Used for Cold Brew?”
  • If you’re a book publisher, you might create an article on “How to Publish Your First Book.”

Whatever big questions your customers commonly have, that’s generally what your evergreen content should address!

That being said, the most important questions will likely already be covered by your competitors. That’s why it’s important to provide real value by showcasing your knowledge and putting your own spin on the topic.

5 Tips for Evergreen Content

Now that you fully understand what evergreen content is and is not, let’s dive into some tips on making it!

Tip 1: Use content pillars.

When deciding what topics to cover in your evergreen content, it’s important to have a coherent strategy. Choosing 3-5 primary topics with related secondary topics helps focus your content. It also provides an excellent opportunity for internal linking between articles.

Tip 2: Choose your keywords carefully.

Research potential keywords, considering what phrases people might search regarding important topics in your niche. Don’t be afraid of longtail keywords; they’re typically less competitive, so they can be a good fit for small or midsize businesses.

Tip 3: Write for beginners.

Oftentimes, the audience for evergreen content pieces will be those who are somewhat new to the topic and looking for good advice. Write using plain language that everyone can understand and avoid using industry jargon. Being able to explain things in simple terms is the true sign of an expert!

Tip 4: Add graphics.

You may want to add photos to illustrate your story, or charts and infographics to help explain the content. Graphics help make the information more appealing and absorbable for many people.

Tip 5: Keep it updated.

Even evergreen content may occasionally need small updates. Adding new research or statistics periodically can make your content even stronger. You can add an editor’s note about the update at the top of the article so that your audience knows it has been updated.

With these five tips, you’ll be able to create solid evergreen content! Be sure to promote this content on a regular basis, whether you’re featuring it on social media, linking to it from a new article, including it in an email marketing campaign, or highlighting it in a banner on your website.

Get Started Today

As you work on your evergreen content, remember that not everything has to be evergreen! Sometimes you need content that’s focused on a current event, a product launch, or another time-sensitive topic. These kinds of pieces can drive a great deal of traffic to your website quickly, so it’s important to have both types of content!

If you need help working on your evergreen content or putting together a whole content marketing strategy, 2XM is here! Contact us for a FREE 60 minute consultation today.