When friends ask us what we do at 2X Momentum, it's difficult to summarize. From securing ads on Metro buses to crafting engagement content to building websites, there's a lot of ground to cover.
And the same is true when it comes to marketing strategies for business. So when we saw a book that claimed to explain marketing in less than 1,000 words, we were skeptical.
After reading it, we should make it mandatory reading for all our clients!
It's called Marketing In Less Than 1000 Words by Rob Burns.
Now, you aren't going to have any breakthrough epiphanies, but you will think about your business and marketing plan in a new light. Mr. Burns connects the dots between what you want to do for your business and what you need to do for your potential clients.
For us, if you have a marketing professional working for you, you'll be able to do a better job evaluating what he or she is doing and challenge them to do more or less of it after reading this quick book.
As a business owner your time is valuable and taking 15 minutes to have a better understanding of the mechanics of your marketing is well worth it.